For over a decade, Anna has been solving problems and innovating businesses using data and analytics.
A year ago she re-joined Publicis to lead data strategy on the high-profile Cadillac account, and to build out the Data Technology & Platforms practice. This was after a hiatus serving on the small team responsible for the launch and strategic rollout of Omnicom Media Groups global enterprise data management platform (Annalect DMP).
Prior to data- & ad-tech, Anna lead analytics for P&G Oral Care brands at Publicis, where she instituted a digital data-centric approach to creative strategy, successfully piloted the agencys real-time marketing Newsdesk solution, and developed a custom ...