Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Global Agency Data Lead at Google
Industry
Technology / Software / Internet
Website
About
For over a decade, Anna has been solving problems and innovating businesses using data and analytics.
A year ago she re-joined Publicis to lead data strategy on the high-profile Cadillac account, and to build out the Data Technology & Platforms practice. This was after a hiatus serving on the small team responsible for the launch and strategic rollout of Omnicom Media Groups global enterprise data management platform (Annalect DMP).
Prior to data- & ad-tech, Anna lead analytics for P&G Oral Care brands at Publicis, where she instituted a digital data-centric approach to creative strategy, successfully piloted the agencys real-time marketing Newsdesk solution, and developed a custom ...
Contact Details
Tags
database
big data
small data
what is big data
unstructured data
analytics
digital strategy
segmentation
datatech
digital marketing
audience marketing
crm
creative optimization
dmp
data management platform
dynamic creative optimization
1-to-1 marketing
audience management
adtech
data
omnichannel
omnichannel crm
omnichannel marketing
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