"Thoughts are bigger than the things that deliver them. Our contraptions may shape our consciousness, but it is our consciousness that makes our credos, and we mostly live by those. Toast, as every breakfaster knows, isn’t really about the quality of the bread or how it’s sliced or even the toaster. For man cannot live by toast alone. It’s all about the butter." (Adam Gopnik, The New Yorker)
Damn straight it's all about the butter.
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