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Uzoom Media is a full-service social media consulting firm based in Lansing, focused on strategy, implementation, tracking, and reputation management for businesses. The document highlights the importance of social media platforms like Facebook, Twitter, and LinkedIn for engagement and brand loyalty, emphasizing the need for a strategic social media presence to connect with consumers. It also outlines a basic plan for businesses to leverage social media effectively, including assessment, strategy building, and measurable results.
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Ceo presentation
- 1. Social Media Strategy, Implementation, Tracking & Reputation Management for Business
- 2. Who is UZoom Media? Full service Social Media Consulting Firm
- 3. Social Media Strategy, Implementation, Tracking, and Reputation Management
- 6. Globally focusedSocial Media is changingeverything!The way consumers get and use information
- 7. Broadcast Website Banner Ads Internet Search Google Ads Finding consumers where they spend time online (Facebook, Twitter, etc.)
- 8. How consumers form their brand loyalties
- 9. Its all about engagement, baby!Why does Facebook Marketing Work?500 million users cant be wrong!
- 10. 50% of those users log in every day
- 11. The average user is connected to 80 community pages, events, or groupsAverage user creates 90 pieces of content each monthMore than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends.
- 12. Whats this Twitter thing anyway?Twitter is a micro-blog where you comment in 140 characters or lessThe object is to follow people in your service area and engage them so they will follow you back.Its like a cocktail party on the web (and without cocktails!) Its a relationship starter.Again, its all about the engagement!
- 13. Why does Twitter work? Consumers like instant information that finds them. If they follow you, they will know what your daily specials are without having to look for them.Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand.People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!
- 14. A Basic Plan for a Restaurant, Bar, or ClubFacebook Page with a custom tab that shows pictures of your food and pertinent information IMMEDIATELY when a potential client lands on your page.
- 15. Basic plan contA custom coupon page that is for Facebook Fans ONLY so you can more easily track your results.
- 16. LinkedInLinkedIn is a social network for professionals. It allows users to show their network to others, connect to people they already know, and establish new business relationships with others connected to their network.Users can also connect to alumni, industry, or other professional groups. LinkedIn groups can be created in any subject and by any member of LinkedIn. Some groups are specialized groups dealing with a narrow domain or industry whereas others are very broad and generic in nature.
- 17. Basic plan contA plan that includes:Social Media AssessmentConduct Social Media SurveyIdentify Social Media Purpose StatementDefine Measureable ResultsROI, both Return on Investment and Return on InfluenceResearch & Strategy BuildingDetermining where your target audience spends time onlineStrategy BuildingTimeline & Investment
- 18. YouTubeExceeds 2 BILLION views a dayNearly double the prime-time audience of all three major US broadcast networks COMBINED24 hours of video uploaded every MINUTEAverage person spends 15 minutes PER DAY on YouTubeMore video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS
- 19. Will you jump on the bandwagon?Or will you be left behind?
- 20. UZoom Media on Social MediaTwitter: @UZoomMediaFacebook: Facebook.com/UZoomMediaWebsite: UZoomMedia.comEmail: info@UZoomMedia.com
- 21. Meet the UZoom Media Team Anne Craft: President & Consultant
- 22. @AnneCraft06
- 24. @JMiddlin
- 25. Tabitha McAuley: Research & Implementation Specialist
- 26. @TabMcAuley
- 28. @SarahKVogel