Focus on digital marketing and change management.
15+ years of marketing and strategy in digital media and telecom.
Specialties: Marketing, Digital, Change management, Programme management, Communications, Training & Development, Digital performance management.
In 2012, I joined Philips Consumer Lifestyle where I'm driving a programme for developing digital marketing capabilities. As consumers across the globe are engaging with brands online, digital is a pivotal area for marketing teams in Philips Consumer Lifestyle. The programme includes strategy, processes, dashboards, asses
ments and learning solutions for search marketing, content management, social, CRM, e-commerce, intelli...
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