• A/B Testing, Marketing Automation and Web Personalization: Leading the strategy, execution and reporting of our test and target/ web personalization platform which requires an understanding of coding, UI, copywriting, web design, analytics and project management to meet established conversion and revenue goals.
• Enterprise-wide IT Projects: Actively supporting multiple enterprise-wide IT projects for desktop and mobile integrations
• Market Research: Supporting two major market research projects by contributing to planning and strategy and questionnaire design.
• Customer Insights and Satisfaction: Compile and analyze results from online customer satisfaction surveys and repo...