Very experienced marketing services professional with over 20 years putting theory into practice. From needs assessment and business development, to business process audit and design through to optimisation. From data capture, to data hygiene, segmentation, mining and insight. From customer interaction to customer experience and activation.
These skills combine to ensure customer relationships are relevant, functional, valuable and sustainable.
Specialties:
Team leadership
Strategic planning
Business process audit and improvement
Business development
Relationship management
Project definition/management
Product development/management
Quality assurance/Continuous improvement
Operatio...
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