Outreach is the third part of the university mission for creating knowledge (research), maintaining it (teaching), and using it (service; practical application). This engagement between expertise and the wider public is my career road: I am building a systematic approach to the work of outreach education to discover the relative merits of each form it takes in order to improve the visibility, usability and results among the communities being served. My training in ethnographic methods, documentary skills at producing multimedia and my work with museums and international centers provide a map for this career path. I am eager to assess and advise organizations about how better to reach out ...