Where does value lie - in the digital age.pptx
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Lecture looking at value in digital times, how has art and objects suffered or prospered from the age of the digital.
![amiibo by Nintendo its almost the perfect
implementation of phygitality. Advantages here
are a huge variety of high-quality popular
characters in an amazing artistic style, and the
possibility to get additional content in games. The
most obvious limitation of amiibo is the strong
connection to Nintendo devices and the whole
Nintendo ecosystem. Also, the functionality of
these figurines and cards could be much bigger
in fact, amiibo only open some additional content
in games; they dont offer, for example, data on
release or edition, which is quite a significant
aspect for collectors.
Toys-to-life is a video game feature using physical
figurines or action figures to interact within the game.[1]
These toys use a near field communication (NFC), radio
frequency identification (RFID), or image recognition data
protocol to determine the individual figurine's proximity, and
save a player's progress data to a storage medium located
within that piece.[2] It was one of the most lucrative
branches of the video game industry, with the Skylanders
franchise alone selling more than $3 billion worth over the
course of four years.](https://image.slidesharecdn.com/wheredoesvaluelie-inthedigitalage-230410165449-bebf43da/85/Where-does-value-lie-in-the-digital-age-pptx-7-320.jpg)
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Where does value lie - in the digital age.pptx
- 1. Art in the age of mechanical reproduction Walter Benjamin distinguishing his categories from traditional aesthetic values, those of creativity and genius, eternal value and mystery modern technological reproduction strips these institutions and their iconic artworks of their aesthetic authority Here the artworks use value was located in its central position within ritual and religious tradition (223-4). A statue or idol conveyed a sense of detached authority, or frightening magical power, which inhered in (and only in) that particular historical artifact. The reproduction in mass of such an item would have been unthinkable because it was its unique aura. As the term implies, the aura includes the atmosphere of detached and transcendent beauty and power supporting cultic societies. It also includes the legitimacy accorded to the object by a lengthy historical existence..
- 2. Authenticity - The statue is not like any other object produced or used within a society; it appears free from the taint of ideological control or human interference, as though its power, like that of the mountain, issues independently from within.
- 3. AURA - auratic art. the authenticity of a thing is the essence of all that is transmissible from its beginning, ranging from its substantive duration to its testimony to the history which it has experienced The film actor, unlike stage performers, does not face or respond to an audience. The audiences view also becomes synonymous with the imperious perspective accorded to the camera. The net effect of these innovations is to place the viewer in the impersonal position of criticsomething prior cultic experiences of art would never have allowed (229). The prevalence of film, as well as other mechanical reproductions, also creates a culture of minor experts ready to judge art rather than loose themselves in participatory ritual (231). Benjamin also notes that film relies on a series of cut and spliced images that must be assembled to form an aesthetic whole. Like Dadaist painting, films swift juxtapositions and movements strike the viewer violently, disrupting contemplation and easy consumption of the image
- 4. The Work of Art in the Age of Its Electronic Mutability Krzysztof Ziarek Benjamin investigates the role that technological reproduction plays in shaping aesthetic experience as he catalogues the profound consequences that film and photography have had on the decline of autonomous aesthetic experience. Specifically, Benjamin teases out the role of art historically in providing a ritualistic basis for the cult which places the work of arts uniqueness, what he calls its aura. Through technological reproduction, the aura of the artwork is stripped of its esthetic and historical resonance, its role within ritual and religious tradition entirely removed. 3-D printing and the many friends who were once thriving photographers, now struggling to keep up with the era of selfies and the death of photography as an artistic field.
- 5. The death of photography: are camera phones destroying an artform
- 6. Phygital The Phygital Experience is one of the latest marketing trends that alludes to the union between the physical and digital worlds as part of a much more complete, human and efficient experience by integrating electronic commerce or e- commerce with traditional physical stores. Thus, the idea of phygital items has appeared in the industry they are physical souvenirs with digital data kept on an internal chip. This idea already has some practical implementations, and still, it promises much bigger potential growth. And this growth is good news for consumers of gaming products and for business people in the industr
- 7. amiibo by Nintendo its almost the perfect implementation of phygitality. Advantages here are a huge variety of high-quality popular characters in an amazing artistic style, and the possibility to get additional content in games. The most obvious limitation of amiibo is the strong connection to Nintendo devices and the whole Nintendo ecosystem. Also, the functionality of these figurines and cards could be much bigger in fact, amiibo only open some additional content in games; they dont offer, for example, data on release or edition, which is quite a significant aspect for collectors. Toys-to-life is a video game feature using physical figurines or action figures to interact within the game.[1] These toys use a near field communication (NFC), radio frequency identification (RFID), or image recognition data protocol to determine the individual figurine's proximity, and save a player's progress data to a storage medium located within that piece.[2] It was one of the most lucrative branches of the video game industry, with the Skylanders franchise alone selling more than $3 billion worth over the course of four years.
- 8. NFTs non-fungible token NFT stands for 'non-fungible token'. Non-fungible means that something is unique and can't be replaced. By contrast, physical money and cryptocurrencies are fungible, which means they can be traded or exchanged for one another Its inevitable that NFT gaming will take off. NFTs, or non- fungible tokens, are a digital currency held on a blockchain that can track ownership of an asset wherever it goes, and can offer resell percentages to past owners. The act of seeking out rare items, collecting limited trinkets, and unlocking scarce art and souvenirs to hold and cherish should be a no-brainer for the worlds 3 billion gamers.
- 9. Where does the Value lie in the digital. Is it in the artefact - the object - or the ideas. the paratext of a novel would be the novels title, the authors name, the synopsis on the back cover, chapter titles, publication details, or the cover art. It appears marginal to the experience of the text, but actually provides a significant network of ideas around which our approach to the text is shaped .
- 10. What are NFTs? NFTs are designed as way for digital files to be secured in a way that ensure ownership and create scarcity. Like physical art an NFT can be sold but the artist can retain the copyright, or they can offer it to the buyer, or decide the on a percentage of secondary sales an owner can have. What are NFTs used for? Essentially, NFTs can represent any form of digital file, whether that's a jpeg of a piece of art, a video, or even real estate. Turning these files into 'tokens' and securing them on a blockchain make buying, selling and trading these files efficient and reduce fraud.
- 11. A single NFT represents unique ownership of a physical or digital asset. NFTs appeared as early as 2012, evolving from digital art to phygital assets physical assets that are linked with digital tokens. In the world of art, collectibles, fashion, events, music, real estate, golf courses, virtual land, in-game assets and beyond, NFTs represent ownership.
- 12. A few weeks ago, Beeple (aka Mike Winklemann) made history when his piece Crossroads, an NFT issued work, resold for $6.6 million. On Thursday, March 11, his digital artwork Everyday: The First 5000 Days sold for over $69 million at the conclusion of a Christies auction held with MakersPlace (an NFT issuer). Making history again, the artwork is both the most expensive NFT ever sold, as well as the first to be hosted by a major auction house.
- 13. Axies are registered on a blockchain their rarity and value can earn you real money. This play-to-earn model is what NFT games are known for, and it can be great when values go up but not so good when they decline. To offset the market forces imposed on the game Axie Infinity now has a free-to-play model similar to games such as Elder Scrolls Online, so players can join without needing to pay, but their Axies have limited development. NFTs place more power in players hands, and will enable them to sell items, and even earn a percentage from future resales. his is where major game publishers are already exploring NFTs. Konami released a 35th anniversary collection of NFTs for Castlevania, to fan backlash. Yet these NFTs still sold, averaging $12,000 per NFT, showing there's demand.