Lead the development of data-driven marketing strategies and programs, leveraging multiple channels to build brand experiences across relevant digital and offline touch points. Proven experience in developing digital road maps, strategic insights, direct response planning, rich sharable content, and designing inbound marketing programs. Broad technical proficiencies, with an ability to utilize software-mediated channels to deliver personalized customer experiences that drive growth, engagement, and revenue. Particular specialty in Millennial and Multicultural market segments.
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