Bila kasa pitch
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At the moment there are ~300K points of sale (POS) in "big" retail in Ukraine. Almost all small businesses perform very simple on paper bookkeeping or excel at best. Tiny fraction of SMBs use POS solutions. Becasue of legislation all SMBs will have to introduce electronic cash register devices by 1st of January 2016. This rapidly triples the market to 900K POSs. We create simple low priced POS hardware and software done specifically to match closely Ukrainian small business needs. We aim to get 5% of the SMBs by 1st of January 2016 totaling 30 000 customers.
Bila kasa pitch
- 1. BilaKasa.com Shopify for Ukrainian small businesses
- 2. Executive Team Dima Romanchenko CEO 6+ years CIO in retail & logistics 150+ people under management Master of Science with honor BEST CIO in Ukraine, 2012, 2014 Anton Naumenko CTO 10+ years lead developer 7+ years tech product startups PhD, 20+ scientific papers
- 3. PROBLEM Law demands all points of sale (POS) to be equipped with the cash operation registering devices from 1.01.2016. Almost all small businesses perform very simple on paper bookkeeping or excel at best. Tiny fraction of SMEs use POS solutions.
- 4. Simple low priced POS hardware and software done specifically for Ukrainian small businesses
- 5. Hardware At minimum (~350$) Cash register Internet Options Cash drawer Scales Barcode scanner Tablet etc* Our current test stand
- 6. Simple software and clean UI Grids to edit data like in excel Few clicks to change price or product name in all POSs Nothing extra - only managing your POSs and cash
- 7. Prototype promo site - bilakasa.com webapp - web.bilakasa.com backend - api.bilakasa.com
- 8. Market structure PRO TAX - taxation office PRO - cash register producers (5) SW - software (400) INF - information acquirer (2 now + 4 more) LSP - service center for cash register (700) POS - owner of point-of-sale ~300K POS big retail now + 300K POS in small consulting business and small e-commerce from 1.07.2015 +300K POS in small retail and service business from 1.01.2016 LSPPOS TAX SW INF Sales of cash registers Service fees Binding agreements/contracts/relations
- 9. Market size (POS) 30K (5%) - our target is share in new POSs of small business by the mid of 2016 Many years of market growth: Bulgaria 7M population ~ 1.5M+ POS Ukraine 44M population ~ 300K POS 300K big retail + 300K from 1.07.2015 small consulting, e- commerce +300K from 1.01.2016 small retail and service with physical location 30K (5%) during 2016 our target
- 10. Sales through service centers and producers Revenue streams SaaS Subscription Hardware (e.g. tablets, video surveillance, routers, etc) Upsales (prof. services, Internet, etc) Affiliated sales (express delivery, online payments, orders to suppliers, online tax reporting, loans, etc)
- 11. Competition Fierce competition in POS hardware and software, but too complex priced too high not working well
- 12. Milestones Bootstrapping $90K boost Prototype alpha 04.2015 04.2015 MVP beta, 1 cash register 06.2015 05.2015 10 beta customers, 1 service center, Kyiv 07.2015 06.2015 Product v1.0 09.2015 07.2015 100 customers, 5 service centers, Kyiv, Kharkiv, Lviv, Odessa, Dnipro 10.2015 07.2015 1000 customers, 10 service centers 12.2015 08.2015 3 cash registers 01.2016 09.2015 30K customers, 30 service centers, Ukraine 06.2016 12.2015
- 13. Progress/Traction Prototype in alpha version in pre-production cluster 1 producer, 2 more interested 3 service centers waiting for software Enrolled to Microsoft BizSpark Aim to have 10 customers and 1 service center in beta
- 14. www.syndicode.co +380 50 443 0992 Anton Naumenko