Letsdoiter pitch deck
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The document proposes a social platform called "Letsdoiter" to help people achieve their goals and plans by connecting them around common intentions and making those intentions a reality. It would employ gamification and social features in a simple mobile-first interface. The founders have identified problems like procrastination and lack of support that prevent goal achievement. They have built a prototype and validated interest from potential users. Funding is being sought after a beta release to further develop the team and platform and accelerate user acquisition.
Letsdoiter pitch deck
- 1. Letsdoiter Helping people reach goals Poliventures.com anton.naumenko@gmail.com
- 2. The Team Anton Naumenko Sergiy Nikitin anton.naumenko@gmail.com sergiy.nikitin@gmail.com (team lead) PhD, 10 years in software PhD, 10+ years of software engineering, semantic web engineering, semantic web, and agent technologies innovation management, Location: Kharkov, Ukraine Location: Kiev, Ukraine Yevgen Trotsan Vitaliy Stavropolskiy eugene.trotsan@gmail.com stavvit@gmail.com 8 years developing web MSCS, BBA, 10+ years in applications, technical and telecom and software linguistic background, industries, marketing contributing to open source projects. and sales, finance and strategy Location: Hong Kong Location: Kharkov, Ukraine Konstantin Zagaynov konstantin.zagaynov@gmail.com MSc, 10 years in internet and mobile services industry. Project and product management, Business Development background. Location: Helsinki, Finland / London, UK
- 3. The Problem We are amazed of how often people abandon their goals, change plans dont think creative give up, settle, and then regret. The reasons Procrastination Lack of peer support and encouragement Lack of motivation The problem with the resolutions isnt Lack of information something inherent to making resolutions Bad choices themselves; the problem lies in whether (1) said resolutions are realistic and (2) resolutions Fear of change have a plan. Sandy's Tech Tips Many other
- 4. The Solution For people who feels like she is missing the ground to make her ideas happen, Letsdoiter provides a super leight-weight, social and engaging way to connect around certain common intention, which is something not-yet-existing, e.g. ideas, inspirations, goals, DIY-events and make those intentions and events a reality. Employing todays momentum of convergence of social, mobile and personal development trends
- 5. The UI mockups Simple and lightweight mobile first UI with the gamification and social
- 7. Market (size, structure) In terms of users In terms of revenue (from customers) TAM ~2B TAM ~$600B SAM ~900M SAM ~$7,7B Target Target Market Market ~630M Target Market ~$5,4B ~$5,4B We are planning to acquire users Advertisers Event organizers Mentors first and then paid customers
- 8. Sales Customers: Advertisers and Marketers Revenue streams: Context ads: we will show what can help user to get to the point he/she wants to be and what can ignite some intention in her Targeted sales by "event" organizers Premium access for "event" organizers Premium support Premium ad campaigns Cut on MENTORS' business
- 9. Competition Unlike NextDays, Goalscape, Myplango, Plancast and similar services our service provides flexible platform for planning unfixed events and scales to any location in the world Unlike Mindbloom our service has simple and unsophisticated user interface Unlike Joes Goals and Lifetick our service is running on the unprecedented social engine
- 10. Milestones QII-QIV 2012 Iterating Prototype Validation of hypotheses on value proposition 2 developers, 1 product manager, 1 sys admin, 1 marketing Current Bootstrapping Validation product/market fit Pivoting business model + 1 UX specialist/designer Beta Friends, family, own investments Marketing and sales Scaling + 1 SEO, 1 sales Release Raising capital
- 11. Progress/Traction We approached prospective users with the online survey about our idea and 35% opted for beta (36 users during 5 days) 70% expressed interest to use the service We aim to have 200+ users in beta We will have better CTR than FB because in addition to users interests we have goals (~0.1-0.3%)
- 12. We are looking for! Mentorship ASAP Funding after release QIV 2012 The exact amount is to be defined To build up dev and support team To build up sales To accelerate on users acquisition