Global strategist & entrepreneur with experience in competitive positioning of countries, cities, destinations & places. Passionate about customer experience, placemaking, urban technologies & experience design and their use as tools for creating business & social impact.
Held leadership roles in high growth environments across the public, private & social sectors; crafted & implemented successful global campaigns for Brand India in Davos, London, New York, Beijing and Brand London in Beijing, Mumbai and Delhi. Led public diplomacy & investment marketing initiatives in USA, UK, EU, Japan, Brazil, China and ASEAN.
Conceptualised and delivered positioning, placemaking & brand strategy ...
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