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This document provides an overview of the topics covered in an online marketing and sales diploma program. The program covers key marketing concepts like the marketing department, marketing philosophies, market research, analyzing customers and competitors, market segmentation, the marketing mix, product, price, place, promotion, positioning, opportunities, a marketing plan, the differences between marketing and sales, sales types and processes, customer relationship management, e-marketing, and a final project. Upon completion, students will receive a soft and hard copy certificate with an original stamp from the Australian New Zealand Cultural Center and United Nations Association of New Zealand. The cost of the program is 300 Egyptian pounds.Read less