Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Head of Marketing at Goodrich Global
Industry
Advertising / Marketing / PR
Website
http://www.goodrichglobal.com
About
Providing Leadership that enhances BRAND EQUITY and generates REVENUE.
With over 21 years of senior management experiences in Marketing, Brand and Retail Management, Franchising and Training spanned across various industries: FMCG , Apparel & FIne Jewellery and National retail chains.
I possess a proven track record in profit delivery, strategic positioning, product development and marketing executions of lifestyle brands for wholesale and consumer markets.
Proven expertise in:
Lifestyle marketing and branding
Content and product marketing
Building brand equity
Digital marketing and branding platforms
Development of proprietary brands
Implementation of ATL and BTL marketing campaigns
R...
Contact Details
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