Are you paying attention
The document discusses different retail stores and techniques they use to attract customers. It notes that the World of Disney store clearly brands itself to signal what's inside. Their window displays featured Disney characters and Halloween merchandise in vibrant colors and music. Similarly, the Sanuk store signage informed customers about green products and an open door invited people in. Stores also used nostalgia and retro themes in displays to appeal to customers' emotions and draw them in by associating products with happy memories. The Disney resort shops are especially adept at creating atmospheres that engage all the senses to maximize sales opportunities and link products to customers' hopes for the future or childhood, resulting in joyful purchases.
Are you paying attention
- 1. Are You Paying Attention? Crash Course on Creativity Assignment 2 Araceli Lopez
- 2. First Impressions The World of Disney store definitely branded themselves no doubt as to what you would find inside. The window displays were filled with Disney characters, decked out in Disney Halloween merchandise. The feel is youthful and vibrant colors, music, playful. Despite the heat (over 80 degrees on a late October day) the doors were wide open, the cool air encouraging passers by to pop in to get out of the heat.
- 3. First Impressions Similarly, the Sanuk stores signage gives shoppers insight about their green products, and laid back attitude. Their signature smile was a prominent feature, and open door invite shoppers in for a friendly experience.
- 4. First Impressions Sanuk store also took advantage of the ground outside their doorway to catch peoples attention and draw them in. I thought the design was clever in that it uses sandals to emulate the well known symbol of recycling - Effective, as one can see by the number of people entering the store
- 5. Salespeople The staff at all the stores I visited were friendly, yet non-obtrusive. They offered cheerful assistance if requested, but otherwise remained available without being pushy.
- 6. Drawn In by Emotion I noticed in various stores that there was a subtle use of nostalgia to sell new products Here we have old vinyl records and Pez dispensers over a display of current merchandise with a retro feel
- 7. Drawn In by Emotion Likewise, this candy was displayed in a way that is reminiscent of retro candy shops Music and sounds were also fitting with this retro theme.
- 8. Drawn In by Emotion Displays in this D-Street Store gave the impression that the merchandise offered is special spotlights on the product, and limited quantities on the shelves. The retro feel and store displays give the shopper the merchandise is collectable and will likely increase in value, by association. Many products were in cases, and numbered as with investment quality works of art.
- 9. Drawn In by Emotion Other elements in stores also played to associative feelings such as the grass and zen wall in the Sanuk store
- 10. Drawn In by Emotion Another store plays to the American spirit, and feelings of fun
- 11. Hidden Opportunities I think that the shops at the Disney resort are especially attentive to what makes people want to buy certain merchandise. They are adept at creating atmospheres that play upon all the senses to maximize their opportunity to provide customers what they want. Visually, and subconsciously, we are led from shop to shop where we are tantalized by exclusive, and special items which we will likely purchase because our emotions have linked us somehow to the happy memories of our childhood, or the future we hope to attain. And we do this joyfully, returning for more at the next possible opportunity because of the positive feelings they have evoked.