Seasoned analytics professional with 8 years of experience in analytics consulting.
Led the Innovation and Development team for 3 years using cutting edge technology to enable -
路 Complex data visualization: Used Adobe Flex, HTML, Tableau and Spotfire to help delivery teams improve data visualizations
路 Market mix modeling (MMM): MMx is a guided market mix modeling tool that helps the users perform end to end marketing analysis using advanced techniques such as Mixed models, Partial least squares, Bayesian networks, Random Forest and Latent Class Grouping
路 Optimization algorithms such as Simulated Annealing
Expert in programming languages such as R, SAS, SQL, Java, C#, Flex & HTM...
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