I have 14 years of experience as marketing research consultant, providing insightful and actionable business consulting on go-to-market strategies and brand evolution, across a range of business models including consumer durables, telecom products and Fast Moving Consumer Goods for global clients. Effective in developing high-performing teams and delivering exemplary client service.
Specialties: Quantitative market research. Sales forecasting, messaging optimization, assessing and sizing new to the world opportunities, discrete choice optimization. Designing and implementing research programs for manufacturers/service providers.
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