Wii Pong Business Plan
3 likes705 views
A business plan presentation for a video game that allows you to play beer pong using the Nintendo Wii platform. This was created for my Entrepreneurship course at the University of Washington.
Wii Pong Business Plan
- 2. Beer pong on the Nintendo WiiPopular game + popular platform = successThe Idea
- 3. Market OverviewTotal Survey Sample = 184US Undergrad Enrollment (as of 2006) Total = 10.4MSource: US Census Bureau
- 4. Market Overview17% of college students currently own a Wii and 68% has played oneTodays addressable market is 1.47 Million peopleGameplay
- 6. Application Requirements for WiiWare:Physical location outside of residences$2,000 - $10,000 for the hardware Nintendo has the final sayM-rated games are the limitLong term presence is out of our controlDevelopment
- 7. Distribution Channel:Tight marketing budgetReleased on Wii Shop Channel -Wiiware section. Nintendo has done promotional awareness Distribution channel is really out of our hands. Marketing
- 8. Price:Price set in reference to other WiiWare games (vary from $5-20). Mainstream games are $50 on avg.No retail costs with WiiWare games. Marketing
- 9. Promotion:Party game that will sell on curiosity and hype. Key word is BUZZ. Beer Pong is a taboo activityNovel Product conceptPlant the seed and fuel the hypeMarketing
- 10. Wii Beer Pong Tournaments (Frats and Bars)Youtube videos- Wii Pong Video ContestBloggingChat and forum postsPaid press releases. Sponsorships from Beer companies. Co-branding will expand invested networkIn-game advertising in return for start-up capital and Beer(for events). Marketing
- 11. Promotion:Party game that will sell on curiosity and hype. Key word is BUZZ. Beer Pong is a taboo activityNovel Product conceptPlant the seed and fuel the hypeMarketing
- 12. Revenue SourcesFinancial ProjectionsBusiness & Financial RisksAssumptions:No major conflicts with manufactures of consoles.Cost and revenue structure is similar to industry norms.Continuation of current trend of growth in gamming.Financials
- 13. Revenue SourcesPoint of Sale: Wiiware
- 15. Price Range of $5.00 to $20.00
- 16. Expected Life of 1-2 years
- 17. Micro-sales
- 20. Advertising is Continuously Updated
- 21. Sustainable Revenue SourceTraditional Game SalesProduct Placement
- 23. Revenues: Only 10% of new game concepts are profitableDiscretionary Spending: We compete for the leisure time and discretionary spending of consumers.Product life of the game is short, cyclical and driven by video game hardware systems.Business & Financial Risks
- 24. Sources of Revenue: GoodProjections: Potentially ProfitableBusiness and Financial Risk Factors: High RiskEvaluation of Venture
- 25. Untapped MarketplaceOnly 10 titles on the online distribution serviceMidway Wii Party Games Ping CupPress release by Frat Party Games:May 21, 2008 - JV Games Inc. is pleased to announce Frat Party Games Beer Pong.http://www.youtube.com/watch?v=hoQRWQJK3MMCompetition
- 26. We have agreed that this is an all star teamWe will continue talking to CS studentsAfter finals we will sit down and discuss different Wii drinking game ideasThe Future
- 27. The Future