Consumer behaivour
?Download as PPTX, PDF?
1 like?267 views
Consumer behavior can be defined as the interplay of forces that takes place during the consumption process within a consumer's self and environment. This interaction involves three elements: knowledge, affect, and behavior. It continues through the pre-purchase, purchase, and post-purchase stages and includes evaluating, acquiring, using, and disposing of goods and services. Consumer behavior is influenced by personal characteristics like demographics, preferences, and behaviors as well as environmental factors such as social influences, culture, and the marketing of products and services.
Consumer behaivour
- 1. Consumer Behaviour Roll No:- MB11023 Sem - IV
- 2. Defining Consumer Behavior ? Consumer Behavior may be defined as ? ¡°the interplay of forces that takes place during a consumption process, within a consumers¡¯ self and his environment. ? - this interaction takes place between three elements viz. knowledge, affect and behavior; ? - it continues through pre-purchase activity to the post purchase experience; ? - it includes the stages of evaluating, acquiring, using and disposing of goods and services¡±.
- 3. OTHER DEFINITIONS ? ¡°The behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.¡± - Schiffman and Kanuk ? ¡°¡..the decision process and physical activity engaged in when evaluating, acquiring, using or disposing of goods and services." - Loudon and Bitta
- 4. What is Consumer Behaviour? ? The behavior that people display in searching for, purchasing, using, evaluating, and disposing of products, services, experiences & ideas that they expect will satisfy their needs.
- 5. ? All of us are consumers. We consume things of daily use, we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods
- 6. Consumer/Personal characteristics ? Demographic factors, individual preferences, and behavioral characteristics ? Major demographics that sites track: gender, age, status, ethnicity, income, occupation ? Gender is roughly balanced imbalances are found in specific sectors ? Some of them can be correlated for instance higher education = more income -> result in more online shopping ? More experience in online shopping = more online shopping
- 7. Environmental Factors ? The environment can influence a buyer decision. ? Social variables: influence by friends, what¡¯s ¡°fashion¡± this year, internet communities, social networks opinions. ? Community/Cultural Variables: differences in behavior between countries (Usa, China, Nepal, Italy) or regions.
- 8. Product/Service Factors ? Controlled by vendors ? Pricing ? Promotions ? The products themselves and their quality ? The physical environment ? Customer services