I teach Digital Marketing (MRKT 389) to upper-level marketing majors at Evangel University. I was responsible for the course design as well as planning lectures, application projects and assessment tools. Topics covered in my course include personal branding, content marketing, integrated communication, search engine optimization, online lead development, social media marketing, best practices and current trends in digital marketing, metrics and analytics, Google AdWords campaigns, and digital marketing ethics (among others).
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