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Entrpreneurial Opportunities:
Mobile Apps
@iCreate
Jan 31, 2014
Dr. Ashok Karania

 The Technology & Mobile World
 Mobile World – Facts And Figures
 Entrepreneurial Opportunities: Mobile Apps
 The India Connection
 The Last Word

MOBILE
Able Or Willing To Move Easily Or Freely Between Occupations,
Places Of Residence, Or Social Classes

TECHNOLOGY IS CHANGING LIVES !

Entrepreneurial Opportunities: Mobile Apps

TECHNOLOGY WILL CHANGE LIVES !

Mobilizing Business Travel
http://vimeo.com/33676820
Credit: Mobiquity

Time It Took To Reach 50 Million Users!
50 Days
RADIO
TV
INTERNET
FACEBOOK
“DRAW SOMETHING”
MOBILE APP

The Mobility World
More Mobiles Than Human Beings – 7 Billion 400 Billion+ Text Messages Are Exchanged Across The World
Every Month
More Smartphones Than Laptops
YEAR 201580% Of All New Mobile Subscribers To Come From Emerging
Market
Today More People Have Access To A Mobile Phone Than To Clean Water

Moore’s Law,
Affordable, Portable, “Always
On”, Targeted
The Changing DNA World
DEVICES
Ubiquitous, Faster, Cheaper
NETWORKS
Cooler, Richer, Smarter,
Personal
APPLICATIONS
Wearable, M2M, NFC, LBS, AR, AIO, RFID, Semantics, Virtual SIM, Embedded, Femto, Sensors, New Mobile OS
TECHNOLOGY
Mobile = Life Hub

FACTS AND FIGURES
MOBILE WORLD

Smartphone Sales Across The Globe
In 2017
1.7 Billion
Smart Phones Are Expected
(Source: Research Firm IDC Forecast)
Year Shipment Units Growth (%)
2012 722.5 Million -
2013 1 Billion 38.4%
2017 1.7 Billion 70%

Tablet Sales Across The Globe
(Source: Research Firm IDC Forecast)
In 2017
386.3 Million
Tablets Are Expected
Year Shipment Units Growth (%)
2012 143.7 Million -
2013 221.3 Million 54%
2014 270.5 Million 22.2%
2017 386.3 Million 42.8%

Mobile App Store Downloads
FREE DOWNLOADS - WORLDWIDE
Source: Gartner Report, 2013

Mobile App Store Downloads
PAID DOWNLOADS - WORLDWIDE
Source: Gartner Report, 2013

The Future Is Bright !
By 2016, App Economy Expected To Reach
$46 Billion
Growth Of
84%
Between 2013-2016

10 Hot Consumer Mobile Trends
http://www.youtube.com/watch?v=n4xW8BNTpag
Source: BCW

There Is More!
• NFC Based Payments
• QR Code Based Payments
• Integration With Payment
Gateways
• Post Paid And Pre Paid Cards
Mobile
Commerce
• Mobile Chat
• Video Calling
• Sharing On Social
Networking
• Social Hub
Mobile
Communications
• Insight On Behaviour
Pattern
• Insight On Users
• Insight On App Visits
• Insight For Management
Mobile
App Analytics
• Mobile Display In-app Ads
• Mobile Video Ads
• Twitter/Facebook Mobile
Ads
• Location-based Ads
Mobile
Advertising

ENTREPRENEURIAL OPPORTUNITIES:
MOBILE APPS

Mobile Apps
CONSUMER
DRIVEN
GOVERNANCE
Youth Agriculture Women
ENTERPRISE
Field Force
Automation
Sales Force
Automation
Mobile
Enabled
Work Flows
Warehouse
Automation
Mobile POS
Store
Operations
Invoice
Generation
Express
Claims
Mobile
Business
Intelligence
Asset &
Order Mgmt
Finance Apps HRMS Apps

THE INDIAN CONNECTION
MOBILE APPS

Mobile and Social Statistics India
http://www.youtube.com/watch?v=Sl45PkVw9XM
Credit: Digital Quotient

India Opportunities & Possibilities!
LOCALIZATION
Support For Local Languages – Hindi, Marathi, Tamil, Gujarati, Etc.
Voice Recognition Support In Local Languages
GOVERNANCE
Mobile Tech For Social Development
Tech For – Agriculture, Women Empowerment, Youth, Citizen Support, Election Poll
CLOUD COMPUTING FOR MASSES

Innovation
A Day Made Of Glass
http://www.youtube.com/watch?v=6Cf7IL_eZ38
Credit: CorningIncorporated

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Entrepreneurial Opportunities: Mobile Apps

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