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California State University
Maritime Academy
What is Driving Our Future?
External Forces in Play
 Geopolitical Shifts
 Demographic Demands
 Technology Acceleration
 Environmental Concerns
Geopolitical Shifts
 Globalization
 Global Supply Chains
 Global Interdependence
 Global Impacts
 Market Opportunities
 European Population
 Asian Economic Growth
 American Diplomacy
 Commerce and Trade
 Education
 The American Pacific Century
The American Pacific Century
California Steaming
 In 2011, California's total GDP was $1.95 T
 California's largest export markets in 2011 were
Mexico ($26 B), Canada ($17.1B), China ($14.1
B), Japan ($13 B), and South Korea ($8.4 B).
 Top 10 countries importing California products:
Mexico, Canada, China, Japan, South Korea, Hong
Kong, Taiwan, Germany, Netherlands, United
Kingdom
 8 of 10 cannot be reached by train or truck
Asian Trade Means American Jobs
Demographic Demands
Projected Employment Change 2010-20:
Water Transportation Workers: 20%
Transportation/Material Moving: 15%
Total, All Occupations in US Economy 14%
Source: U.S. Bureau of Labor Statistics
Aging Maritime Workforce = Job Opportunities
Technology Acceleration
 Communications/Information Systems
 Tracking
 Electronic Navigation
 Shipping Volume
 Port Configuration
 Unmanned Delivery Systems
Preparing for the New New Economy
Environmental Concerns
 The Tragedy of the Global Commons?
 Emissions Control
 Invasive Species/Ballast Water
 Stewardship of the Oceans
Societal Expectation: Environmental Responsibility
What Are We Doing About It?
Global Awareness:
Education for a Global Profession
70-80-90
Intellectual Learning
Professionally Ready: On Day One
 US Coast Guard Licensing
 International Maritime Certification
 International Safety Management (ISM)
 Professional Designation in Logistics and
Supply Management (PLS)
Applied Technology
Cadet-Focused Research and Learning
 DOE Wind Energy Competition
 Heads-Up Bridge Display
 Hydro-kinetics
 Office of Spill Prevention and Response (OSPR)
California Maritime Academy: Maritime Industry Outlook
Developing the Green Marine Highway
Leadership Development
The sea is huge and it is always changing. Its
many moods and unending motion are
unforgiving of human weakness and constantly
place great stress on people and equipment
Maritime is the 1st Responder
 Indonesian Tsunami Christmas 2004
 Hurricane Katrina 2005
 Pakistani Flooding 2006/7
 Haiti Earthquake 2010
 Japanese Earthquake/Tsunami 2011
What makes it all work?
The values learned at Cal Maritime
TeamworkTrustReliabilityand perhaps the
most difficult but most important to learn
Why Should You Care?
Opportunity and Promise
 We are already in The American Pacific Century.
 We can market to 330 million people or 2.6
billion peoplewhich will grow our economy
faster?
 American maritime jobs will grow
shipboard, ports, logistics, business, policy.
 Global partners still need (and want) US maritime
leadership.
 There is no transportation mode that is as
greenand we are getting greener.
Staying Relevant in All Things Maritime
 Mature Fields
 Marine Insurance / Underwriting
 Marine Safety & Security
 Growth Fields
 Offshore Wind Energy
 Offshore Aquaculture
 Marine Spatial Planning
 Maritime Environmental Sciences
 Pre-Development Fields
 Deep Seabed Exploration
 Wave Energy Extraction
California Maritime Academy: Maritime Industry Outlook

More Related Content

California Maritime Academy: Maritime Industry Outlook

  • 2. What is Driving Our Future?
  • 3. External Forces in Play Geopolitical Shifts Demographic Demands Technology Acceleration Environmental Concerns
  • 4. Geopolitical Shifts Globalization Global Supply Chains Global Interdependence Global Impacts Market Opportunities European Population Asian Economic Growth American Diplomacy Commerce and Trade Education The American Pacific Century
  • 6. California Steaming In 2011, California's total GDP was $1.95 T California's largest export markets in 2011 were Mexico ($26 B), Canada ($17.1B), China ($14.1 B), Japan ($13 B), and South Korea ($8.4 B). Top 10 countries importing California products: Mexico, Canada, China, Japan, South Korea, Hong Kong, Taiwan, Germany, Netherlands, United Kingdom 8 of 10 cannot be reached by train or truck Asian Trade Means American Jobs
  • 7. Demographic Demands Projected Employment Change 2010-20: Water Transportation Workers: 20% Transportation/Material Moving: 15% Total, All Occupations in US Economy 14% Source: U.S. Bureau of Labor Statistics Aging Maritime Workforce = Job Opportunities
  • 8. Technology Acceleration Communications/Information Systems Tracking Electronic Navigation Shipping Volume Port Configuration Unmanned Delivery Systems Preparing for the New New Economy
  • 9. Environmental Concerns The Tragedy of the Global Commons? Emissions Control Invasive Species/Ballast Water Stewardship of the Oceans Societal Expectation: Environmental Responsibility
  • 10. What Are We Doing About It?
  • 11. Global Awareness: Education for a Global Profession 70-80-90
  • 13. Professionally Ready: On Day One US Coast Guard Licensing International Maritime Certification International Safety Management (ISM) Professional Designation in Logistics and Supply Management (PLS)
  • 15. Cadet-Focused Research and Learning DOE Wind Energy Competition Heads-Up Bridge Display Hydro-kinetics Office of Spill Prevention and Response (OSPR)
  • 17. Developing the Green Marine Highway
  • 19. The sea is huge and it is always changing. Its many moods and unending motion are unforgiving of human weakness and constantly place great stress on people and equipment
  • 20. Maritime is the 1st Responder Indonesian Tsunami Christmas 2004 Hurricane Katrina 2005 Pakistani Flooding 2006/7 Haiti Earthquake 2010 Japanese Earthquake/Tsunami 2011 What makes it all work?
  • 21. The values learned at Cal Maritime TeamworkTrustReliabilityand perhaps the most difficult but most important to learn
  • 22. Why Should You Care?
  • 23. Opportunity and Promise We are already in The American Pacific Century. We can market to 330 million people or 2.6 billion peoplewhich will grow our economy faster? American maritime jobs will grow shipboard, ports, logistics, business, policy. Global partners still need (and want) US maritime leadership. There is no transportation mode that is as greenand we are getting greener.
  • 24. Staying Relevant in All Things Maritime Mature Fields Marine Insurance / Underwriting Marine Safety & Security Growth Fields Offshore Wind Energy Offshore Aquaculture Marine Spatial Planning Maritime Environmental Sciences Pre-Development Fields Deep Seabed Exploration Wave Energy Extraction