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Linked innight 6310

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The document discusses how to maximize the use of LinkedIn for career and professional networking purposes. It provides guidance on creating and updating profiles, connecting with relevant contacts, getting recommendations, joining groups, using LinkedIn to search for jobs, promoting companies, and keeping profiles current. The document outlines specific actions under each topic to help users strengthen their online professional presence and network on LinkedIn.

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息 Sparrey Consulting, 2010Getting LinkedInUsing LinkedIn to its fullest potential
Why LinkedIn night?息 Sparrey Consulting, 2010Lately, a number of clients have asked me what exactly am I supposed to be doing with LinkedIn? Someone sent me an invitation once and I joined, but how do I make it work for me? There are several ways to make LinkedIn a part managing your career, from identifying new opportunities to identifying talented people to join your team.Tonight we will:
Create or update your profile
Invite people to connect
Determine how to use recommendations
Join a relevant group
Review how to use LinkedIn to find a job
Discuss other creative uses for LinkedIn
Plan how to keep your profile currentWhat is LinkedIn for?息 Sparrey Consulting, 2010Based on the principle of 6-degrees of separation, LinkedIn allows people to build their network beyond people they immediately know. LinkedIn is based on 3-degrees of separation.You1Your connections2Their connections3Their connections
Create your profile息 Sparrey Consulting, 2010Brainstorm what to include on your profileSummary statementMost relevant job experiencesEducationLink to websiteAffiliation with groups (professional organizations)Review details
Summary statement brainstormingWhat I want people to know about me:My summary statement
Update your profile, part 1息 Sparrey Consulting, 2010Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.Make sure that your summary information is accurate
Review to determine if important information should be added (especially valuable for entrepreneurs)Make sure your current job is accurateCheck your location & make sure its right!List past jobs that are relevant you do not need to list ALL jobs, just past 5-10 yearsInclude your twitter account ONLY if relevant for professional purposes
Update your profile, part 2 息 Sparrey Consulting, 2010Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.Your LinkedIn profile is an online resume. Do not include ALL resume bullets, but you should include 2-3 with each role. Treat the bullets with the same professionalism as a resume.
Consider key words prospective employers in your field will be looking for. Be sure to include those prominently in your profile.Details to update
Public profile link
Invite people to connect息 Sparrey Consulting, 2010THE GOAL: Have 10X your age in LinkedIn contacts. This represents 10 new people youve met every year that youve been alive.Identify who you should inviteConsider people that you know in the real world!
Review contacts your address book and connected to them through LinkedIn.

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Linked innight 6310

  • 1. 息 Sparrey Consulting, 2010Getting LinkedInUsing LinkedIn to its fullest potential
  • 2. Why LinkedIn night?息 Sparrey Consulting, 2010Lately, a number of clients have asked me what exactly am I supposed to be doing with LinkedIn? Someone sent me an invitation once and I joined, but how do I make it work for me? There are several ways to make LinkedIn a part managing your career, from identifying new opportunities to identifying talented people to join your team.Tonight we will:
  • 3. Create or update your profile
  • 5. Determine how to use recommendations
  • 7. Review how to use LinkedIn to find a job
  • 8. Discuss other creative uses for LinkedIn
  • 9. Plan how to keep your profile currentWhat is LinkedIn for?息 Sparrey Consulting, 2010Based on the principle of 6-degrees of separation, LinkedIn allows people to build their network beyond people they immediately know. LinkedIn is based on 3-degrees of separation.You1Your connections2Their connections3Their connections
  • 10. Create your profile息 Sparrey Consulting, 2010Brainstorm what to include on your profileSummary statementMost relevant job experiencesEducationLink to websiteAffiliation with groups (professional organizations)Review details
  • 11. Summary statement brainstormingWhat I want people to know about me:My summary statement
  • 12. Update your profile, part 1息 Sparrey Consulting, 2010Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.Make sure that your summary information is accurate
  • 13. Review to determine if important information should be added (especially valuable for entrepreneurs)Make sure your current job is accurateCheck your location & make sure its right!List past jobs that are relevant you do not need to list ALL jobs, just past 5-10 yearsInclude your twitter account ONLY if relevant for professional purposes
  • 14. Update your profile, part 2 息 Sparrey Consulting, 2010Keeping your profile up-to-date will help with a job search, will make you more relevant for clients and more interesting to potential contacts.Your LinkedIn profile is an online resume. Do not include ALL resume bullets, but you should include 2-3 with each role. Treat the bullets with the same professionalism as a resume.
  • 15. Consider key words prospective employers in your field will be looking for. Be sure to include those prominently in your profile.Details to update
  • 17. Invite people to connect息 Sparrey Consulting, 2010THE GOAL: Have 10X your age in LinkedIn contacts. This represents 10 new people youve met every year that youve been alive.Identify who you should inviteConsider people that you know in the real world!
  • 18. Review contacts your address book and connected to them through LinkedIn.
  • 19. Connect with people at current and former employers
  • 20. Follow-up on suggested connections from LinkedIn and re-connect with people who you would be willing to help in the future.
  • 22. Review members of groups that you are a part of within Linked In. Connect with people that youve already met in the real world.Invite people to connect息 Sparrey Consulting, 2010Allows you to view current / former colleagues by companyAllows you to view current / former classmates by institution & graduation dateRecommendations from LinkedIn based on people within your networkConnect through your email and add all contactsEnter individual email addresses
  • 23. Establish your reputation through recommendations息 Sparrey Consulting, 2010THE GOAL: determine if recommendations are relevant for your jobs.Should you have recommendations?Who should you ask?How should you ask them?
  • 24. Broaden your network:Join relevant groups息 Sparrey Consulting, 2010One important way to find valuable contacts is to join groups that are related to your career goals. Review groups that colleagues are affiliated with, its usually a great start
  • 25. Join alumni groups from schools and workplaces and professional associations you belong to
  • 26. Use the search functionality to identify groups that align with your interestsAdditionally, group discussions can be incredibly valuable if youre thinking about entering a new field or making a job change. Find relevant industry groups
  • 27. Follow discussions for specific groups (note: some groups are valuable to allow you to connect with people but discussion boards are filled with spam. Other groups have great discussion features (usually groups associated with a specific industry).Using LinkedIn to find a job, part 1:Informational interviewsOnce your profile is updated, the power of LinkedIn comes from identifying people to connect with who will provide valuable information, help to clarify your goals, learn more about specific companies and provide a window into opportunities. Note: one of the ways to make your search most effective is to select relatedness when searching.Identify companies you want to work forUse people search to find people you are connected to at those companiesDitto for industry
  • 28. Using LinkedIn to find a job, part 2:Preparing for interviewsLook at company profiles to:Get news from blogResearch people you are interviewing with (note: they may see that youve checked out their profile)Follow stock price (where relevant)Review statistics (size, gender mix, age, common job titlesLinks to company websites, etc
  • 29. Using LinkedIn to find a job, part 3:Doing your diligence on a jobUse the follow company feature on LinkedIn to find out the following helpful information:Common career paths before and after the companyWhere employees are most connectedDepartments & levels for new hiresFormer employees and where they have departed toRecent promotions and changes
  • 30. Promoting your companyHave a great summary statementInclude your LinkedIn profile link on your email signature lineUse recommendations!Set up events on Linked InSending messages to connections
  • 31. Keeping yourself currentStay top-of-mind for contacts by updating aspects of your profile regularlyUpdate your profile statusAdd new positions within the same company promotions, etc.Join new groups

Editor's Notes

  1. Treat LinkedIn connects as real invitations. While you may feel comfortable sending the standard Linked In text to people you know really well (because theyre not going to want you to spend one minute customizing an email to them), etiquette is as important on Linked In as it is anywhere else. You do not need to write a long, personalized message for each contact, but you will want to have some standard wording that you can use that you can adjust slightly for each contact as relevant. This is particularly true when you are connecting with someone who is not a peer in your current work environment, or someone who you do not yet know.LinkedIn works best when you are connected to as many of your personal and professional contacts as possible. Be sure to connect with people you know well, who would ACT on your behalf! The general rule is whether you would be willing to help the person if they asked or if they would be willing to help you. If the answer to those questions is Yes, connect with them.
  2. Should you have recommendations?Running your own company?Conducting a job search?Seeking an internal company promotion?
  3. Should you have recommendations?Running your own company?Conducting a job search?Seeking an internal company promotion?