Over the years, it has dawned on me that the infantry of processes and execution, will only be able to hold the positions captured by the cavalry of gut instinct. So employ your instincts and air your ideas at the earliest opportunity. If they be scoffed at; so what, at least you were trying to do something.
I have worked for 17 years on the bleeding and cutting edge of technology surrounding consumer research. Lest we forget, the census is still a paper you fill out whereas your buying behavior is quite easily predicted by better and seemingly magical technology.
However, be very careful when interpreting the tea leaves from your analytics tools. We humans are wired to reach conclusio...
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