I'm a Senior Strategic Planner for Apple at TBWA\Media Arts Lab. I cover 9 European and Middle East markets and all Apple products. My role is to provide data-driven insights and market knowledge to help understand, identify, and unlock opportunities.
Previously I was a digital media and advertising research analyst with papers published by Forrester Research and Ovum Media & Telecoms. My work has been profiled in publications including Marketing Week and The Drum.
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