Personal Information
Organization / Workplace
Milwaukee, WI United States
Occupation
Customer Experience Professional advising marketing leaders on VoC, journey mapping, CX metrics, WOM & more
Industry
Advertising / Marketing / PR
Website
About
For almost 25 years, I have created, executed and led customer experience, digital, and marketing cross-channel initiatives encompassing traditional media, the web, mobile apps, SMS, social media, email and virtual reality/augmented reality. Programs I've led have improved content strategies, social media marketing and customer care, customer experience management, Voice of the Customer (VoC), ecommerce, community management, email marketing and experiential marketing.
Currently, I am a research director serving Chief Experience Officers (CXO), Chief Marketing Officers (CMO), Chief Customer Officers (CCO) and other marketing leaders. I provide research and advisory services on topics o...
Contact Details
Tags
social media
social media marketing
facebook
social media strategy
marketing
social business
networking
social
media
twitter
fans
engagement
edgerank
financial services
trust
transparency
usaa
forrester research
measurement
balanced scorecard
kotex
secret
marketing strategy
cmo
reputation management
social media data
data
hr
recruiting
resources
human
business strategy
change agent
change management
risk management
network
innovation
change
business
brand management
brand
customer care
responsiveness
insurance
linkedin
career
job search
state department
us government
strategy
just-in-time consumption
start with why
p2p
peer-to-peer
collective consumption
purpose
ecommerce
wealth management
csr
chipotle
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