Most people start their career with some clarity of thought in terms of what they would want to achieve. I started with no clear picture of the direction I wanted to take. My first job in sales got me addicted to the adrenaline rush of finding and closing opportunities. My next stint was with a Demand Generation company, which gave me exposure to the process of creating strategies for technology companies to go to market 鈥� this is where I got hooked to the sheer power of effective branding and marketing technology. My last 5 years at Sapience have been about working with some of the finest tech minds in the industry, and to make the product visible globally.
For me marketing is all about...
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