Avik Sengupta - Certified Google Adwords Consultant
Personal Information
Organization / Workplace
Kolkata Area, India India
Occupation
Digital Marketing Consultant at Infosys
Industry
Technology / Software / Internet
Website
http://www.valuecareinc.com/About
PPC: Pay Per Click Responsibilities:
o Strategize to meet client goals and objectives
o Conduct keyword research
o PPC budget forecasting and recommend
o Keyword selection for campaigns
o Review/provide analysis on PPC landing pages
o Write PPC advertising copy
o Set up PPC campaigns in various search engine
o Set up PPC ad tracking
o Monitor and manage multiple client campaigns
o Extract campaign data and generate client reports
o Analyze campaign data for campaign optimization
o Manage and maintain daily/monthly PPC spends
o Direct other PPC staff
Social Media Marketing Responsibilities:
o Internet Reputation Management
o Social Media Marketing (SMM)
o Online Identity Manag...
