PPC: Pay Per Click Responsibilities:
o Strategize to meet client goals and objectives
o Conduct keyword research
o PPC budget forecasting and recommend
o Keyword selection for campaigns
o Review/provide analysis on PPC landing pages
o Write PPC advertising copy
o Set up PPC campaigns in various search engine
o Set up PPC ad tracking
o Monitor and manage multiple client campaigns
o Extract campaign data and generate client reports
o Analyze campaign data for campaign optimization
o Manage and maintain daily/monthly PPC spends
o Direct other PPC staff
Social Media Marketing Responsibilities:
o Internet Reputation Management
o Social Media Marketing (SMM)
o Online Identity Manag...
Tags
business servicesadwordspay per clickgoogle adwordssearch engine optimizationadvertising and marketingpay-per-click advertisingonline advertisingsearch engine marketinginternet marketing
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