Good and bad advertisment
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The document discusses what makes an advertisement successful, including providing entertainment, catching viewers' eyes, and clearly conveying information. It also notes that using famous celebrities and proper media groups can help. The history of an insurance company is presented, along with its mission to help customers mitigate life and financial risks. Key aspects of good advertisements are said to include linking to popular activities like cricket and connecting emotionally with audiences. Bad advertisements are defined as those that lack entertainment, knowledge sharing, strategies, and clarity in messaging.
Good and bad advertisment
- 3. Successful Advertisement requires: Entertainment Eye Catching Clear Knowledge Famous Celebrity Proper Media Group 12/16/2013 11:01:27 AM 3
- 5. History of company Company is a joint verture between Aditya Birla Group, Sun Life Financial Inc and international financial services organization from Canada It was established in the year 2000 12/16/2013 11:01:27 AM 5
- 6. MISSION To help people mitigate risks of life, accident, health, and money at all stages and under all circumstances Enhance the financial future of our customers including enterprises 12/16/2013 11:01:27 AM 6
- 9. Linked with Cricket Famous celebrity Emotionally attachment with audience Situation of the advertisement 12/16/2013 11:01:27 AM 9
- 13. No link with advertisement No Knowledge about the product Lack Entertainment Lack strategies Confusing Advertisement 12/16/2013 11:01:27 AM 13
- 14. Do not Connect with its customer No linked with consumers emotion 12/16/2013 11:01:27 AM 14
- 15. THIS CAN MAKE BETTER ADD Should show a newly built house Owner shouting on the electrician for not using the Crabtree switch Than flashback showing how his family and property got destroyed due to not using proper and better switch so now he doesn't want to take risk 12/16/2013 11:01:27 AM 15