This document provides an overview of entrepreneurship and discusses 5 case studies of different types of entrepreneurs. It describes David Oates, the author of the guide, and outlines 8 types of entrepreneurs. Each case study analyzes a different entrepreneur and identifies which type they represent - including a would-be entrepreneur, one-dimensional entrepreneur, halfway-house entrepreneur, blinkered entrepreneur, and technology-shy entrepreneur. The purpose is to demonstrate the various paths small businesses may take and obstacles they must overcome.
2. DAVID OATES
Born in June 1962
British Sports Commentator
BBC Journalist
Died on February 3rd 2013
3. OVERVIEW
Demonstrates how to make a small
business works
Decides the course and skills required
What obstacles we have to overcome
4. TYPES OF ENTREPRENEURS
WOULD BE entrepreneur
ONE DIMENSIONAL entrepreneur
HALFWAY HOUSE entrepreneur
IMPOVERISHED entrepreneur
BLINKERED entrepreneur
TECHNOLOGY SHY entrepreneur
SMOTHERED entrepreneur
MATURE entrepreneur
5. CASE 1: THE FIRE MAN
Fire protection product idea
Intumescent material that expands in heat
Not enough sales to justify investment
Full support by the company raw
materials and finance
Within 5 years 400,000 pounds turnover
6. WOULD BE entrepreneur
ONE DIMENSIONAL entrepreneur
HALFWAY HOUSE entrepreneur
IMPOVERISHED entrepreneur
BLINKERED entrepreneur
TECHNOLOGY SHY entrepreneur
SMOTHERED entrepreneur
MATURE entrepreneur
WHICH ONE ?
8. CASE 2: A TUFF NUT TO CRACK
Excellent Salesman
Servicing and repairing computers
Agent to market products to Europe
Started manufacturing his own range
New product line had a problem
9. Bought companies abroad bought their
problems too
750,000 pounds of investment
He diluted his stake to keep the company
afloat
Dismissed from the company
10. WOULD BE entrepreneur
ONE DIMENSIONAL entrepreneur
HALFWAY HOUSE entrepreneur
IMPOVERISHED entrepreneur
BLINKERED entrepreneur
TECHNOLOGY SHY entrepreneur
SMOTHERED entrepreneur
MATURE entrepreneur
WHICH ONE ?
12. CASE 3: SHOE FIRM A BETTER SHINE
Company closes 270 workers out of
job
Co op formed with 190 workers
No banks to fund
No knowledge about marketing
Initially no wages yet one family
13. Restriction only 18
Unexpected order when demand
increased due to closure
First year turnover 50,000 pounds
Debts and mortgages were to be paid
Diversification
14. WOULD BE entrepreneur
ONE DIMENSIONAL entrepreneur
HALFWAY HOUSE entrepreneur
IMPOVERISHED entrepreneur
BLINKERED entrepreneur
TECHNOLOGY SHY entrepreneur
SMOTHERED entrepreneur
MATURE entrepreneur
WHICH ONE ?
16. CASE 4: FLOWERS AT HARRODS
Johanna Sheens Problem
Answer start her own business
Several experiments elegant pictures from
pressed flowers
Direct selling market
Camping outside Harrods
Flourishing export business
17. WOULD BE entrepreneur
ONE DIMENSIONAL entrepreneur
HALFWAY HOUSE entrepreneur
IMPOVERISHED entrepreneur
BLINKERED entrepreneur
TECHNOLOGY SHY entrepreneur
SMOTHERED entrepreneur
MATURE entrepreneur
WHICH ONE ?
19. CASE 5: LASER SHARP
Greenslade laser technology
150,000 pounds couldnt be raised personally
Government grants
36,000 pounds regional development grant
90,000 pounds government guaranteed loans
50,000 pounds own capital
20. First commercial laser in 1970s
Experiments of FERRANTI
Usefulness international welding exhibition
21. WOULD BE entrepreneur
ONE DIMENSIONAL entrepreneur
HALFWAY HOUSE entrepreneur
IMPOVERISHED entrepreneur
BLINKERED entrepreneur
TECHNOLOGY SHY entrepreneur
SMOTHERED entrepreneur
MATURE entrepreneur
WHICH ONE ?