Working for one of Europe's 50 most innovative Law Firms (Financial Times, October 2014),
I am responsible for managing all aspects of DWF's online presence; infrastructure, channels, governance, cultural change and results.
My vision is to turn the Marketing Function into a Profit Centre, based on attributing Marketing Qualified Leads to bottom line results.
- Consolidation, optimisation and integration of online system architecture, infrastructure, data and channels
- Implementation of governance processes and policies
- Development of online 'go to market' strategy
- Consolidation, definition and implementation of the 'online offer' via sectors and services lines
- Development of ...
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b2b agencyonline lead generationbest practiceb2b websitecmsmarketingwebsiteb2btechnology sector
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