This document discusses strategies for monetizing traffic from social media sites like Digg. It provides statistics showing large traffic increases from Digg for two example sites. It then discusses techniques for handling high traffic volumes, such as redirecting to cached pages and using content delivery networks. The document also notes that Digg users dislike Adsense ads. It recommends strategizing to monetize traffic both directly through targeted offers and ads and indirectly through subscribers, links and branding. Finally, it stresses understanding your audience, choosing social sites wisely, and being prepared to handle large traffic spikes.