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Heather Lee
Heather Lee

Smoopeds aims to deliver healthy smoothies to busy customers. Their product offers a variety of flavors, vitamins, and caffeine to provide a tasty and nutritious breakfast. They see an opportunity in the growing healthy and convenience-focused market. Their plan is to test the concept with marketing in Q1 2014, develop operations in Q2-Q3 2014, launch in Q1 2015, and expand from there.

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Smoopeds Not your average smoothie delivery Brandon Breitenstein, Sonia Tseng, Derek Louie, Hardy Lou, Jose Flores, Michelle Chang, Heather Lee
Introduction Our product is simple. It takes one of the most time consuming and painful tasks of the average Americans day and makes it convenient and consistently enjoyable.
Our customers The average person who is busy in the morning and would like a healthy, quick, and tasty breakfast
Highlights Array of flavors Vitamins And even caffeine! Array of flavors Vitamins And even caffeine! The smoothies are delivered right to your door or even your office!
Opportunity People are becoming more health conscious, while becoming busier and busier in their every day lives. This is a good time to enter the market because we are able to offer a delivery service that helps accommodate to our clients busy schedules. Normalized to wake up late, eat an unhealthy breakfast, and feel sluggish for the rest of the day Smoopeds offers a healthy and delicious smoothie to jumpstart your day Our smoothies will provide customers with their daily fruit and vitamin servings Drive thru/delivery smoothie chain: we have the chance to beat others to market/expansion, which allows us to capture a piece of the smoothie market that is currently unclaimed
Market Analysis Snack and non-alcoholic beverage bars Year Number of Establishmen ts Value of sales, revenue, or business done ($1,000) Annual payroll ($1,000) Number of paid employees for pay period 2007 50,491 24,254,134 6,153,555 532,054 2002 36,036 13,608,615 3,469,564 336,144
Market Analysis Accommodation and food services (coffee shops)Year Number of Establishmen ts Sales ($1,000) Annual payroll ($1,000) First quarter payroll ($1,000) 2007 19,045 10,169,521 2,611,166 616,275 2002 9,470 4,158,049 1,015,259 241,819
Market Analysis Delivery Services for Food and Beverages (in 2007) Type of establishment Number of Establishments Total sales, receipts, or revenue ($1,000) Sales ($1,000) Food services and drinking places 9,249 7,080,219 291,298 Snack and non- alcoholic bev. bars 200 99,083 6,376 Coffee shops 26 6,088 292 Ice cream and soft serve 8 4,188 146
Research Supports Findings There is a market for our smoothie chain: Research on our recent competitor reveals that there is an increase in sales for smoothies (As of April 2013) there was an increase of 3.6% in store sales for company owned stores About 54% of the American population over the age of 18 drink coffee on a daily basis: Of this 54% about 70% drink coffee in the morning We plan to convert some of the coffee drinking population to our smoothies Delivery Service: Research on pizza companies and other delivery services reveal majority of customers are willing to pay the fee for delivery due to its convenience
Competitive Analysis The Competition: Large franchises Jamba Juice Smaller chain stores unique to the city Sidewalk Juice. Privately owned smoothie stores
Competitive Analysis (cont.) How do we stand out? We deliver Healthy and delicious Wallet Friendly Drive-thru
Operations Make deals with local farmers for fresh fruit. Arrange different pick up days during the week with each farmer Vitamin C, Vitamin B12, Ginseng, Taurine, and Guarana (plant from Guarani Tribe in the Amazon) supplements from supplier (NatureMade, Swanson Health Products) Materials: wholesalers (Costco, Restaurant City, etc) Make orders according to client routes; rotate drivers with routes depending on city
Marketing /Sales Plan Moped Marketing Our signature mopeds will be introducing our logo to people all around the city while making deliveries Word of Mouth Our product will be selling itself through its healthy tastiness and convenience Social Media Facebook, Instagram, and Twitter (Hashtags) Promote our store by giving out weekly coupon codes
Marketing (cont.) Sponsoring Giving out free booster smoothies to runners at half marathons in exchange for putting our logo on official marathon banners, etc. Potential Revenue Streams: In store purchases Deliveries Subscriptions
Technology / IP Technology for the Production of Smoothies - Industrial blenders - Industrial (Restaurant) ovens - Plastic foam cups instead of Styrofoam cups - Industrial refrigerators To keep the fruit and other ingredients fresh
Financial Analysis Raising funds: - Angel investors - Bridge loans - Friends and family Initial costs: - $500K $750K - Break even 1-2 yrs after initial store opening
Milestones Milestones Overview Q4 (2013) Q1 (2014) Q2 (2014) Q3 (2014) Q4 (2014) Q1 (2015) Funding/ Financing Market Testing Operational Developme nt Operational Developme nt Product Developme nt/ Marketing Launch / Marketing Pitches, funding, partners Flyers, web presence, demographi c surveys. Storefront, raw materials, construction . Constructio n, routing, construction . Training, routing, construction Launching, customer relationship s, sampling
Milestones Our Status We currently have: A well developed business model Market research Constructed a thorough and viable structure for the operation of a smoothie delivery service. At this stage we are simply looking for partners / fundraising to put up our first location.
Milestones Q4 (2013): Do pitches Find partners Get Funding Stage: Funding / Financing Hypothesis we are testing: Whether or not our current business plan is a viable product in the eyes of investors.
Milestones Q1 (2014): Begin marketing. Pass out flyers. Launch site. Gauge interest. Stage: Market testing. Hypothesis we are testing: We want to know if customers would be interested in the flavors / boosts we are offering, and what demographic / geographical areas are interested in our service.
Milestones Q2 and Q3 (2014): Scope out a store front. Acquire raw materials (industrial blenders, mopeds, etc) Begin to place orders with vendors (fruit, vitamins, Styrofoam cups, etc) Acquire permits Begin construction Stage: Operational Development Hypothesis we are testing: That our operational plan is complete and if it has any minor oversights to keep it within our budget.
Milestones Q4 (2014): Begin training employees Map routes Continue construction Begin testing out smoothie flavors (give samples) Stage: Product Development. Hypothesis we are testing: That our delivery routes / couriers are in order.
Milestones Q1 (2015): Store opening Work out kinks in delivery routes Begin building customer relationships Great because it is the new year and people are willing to try new things / can have themed promotions. Stage: Launch / Marketing Hypothesis we are testing: That our business is viable.

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Smoopedsfonttest

  • 1. Smoopeds Not your average smoothie delivery Brandon Breitenstein, Sonia Tseng, Derek Louie, Hardy Lou, Jose Flores, Michelle Chang, Heather Lee
  • 2. Introduction Our product is simple. It takes one of the most time consuming and painful tasks of the average Americans day and makes it convenient and consistently enjoyable.
  • 3. Our customers The average person who is busy in the morning and would like a healthy, quick, and tasty breakfast
  • 4. Highlights Array of flavors Vitamins And even caffeine! Array of flavors Vitamins And even caffeine! The smoothies are delivered right to your door or even your office!
  • 5. Opportunity People are becoming more health conscious, while becoming busier and busier in their every day lives. This is a good time to enter the market because we are able to offer a delivery service that helps accommodate to our clients busy schedules. Normalized to wake up late, eat an unhealthy breakfast, and feel sluggish for the rest of the day Smoopeds offers a healthy and delicious smoothie to jumpstart your day Our smoothies will provide customers with their daily fruit and vitamin servings Drive thru/delivery smoothie chain: we have the chance to beat others to market/expansion, which allows us to capture a piece of the smoothie market that is currently unclaimed
  • 6. Market Analysis Snack and non-alcoholic beverage bars Year Number of Establishmen ts Value of sales, revenue, or business done ($1,000) Annual payroll ($1,000) Number of paid employees for pay period 2007 50,491 24,254,134 6,153,555 532,054 2002 36,036 13,608,615 3,469,564 336,144
  • 7. Market Analysis Accommodation and food services (coffee shops)Year Number of Establishmen ts Sales ($1,000) Annual payroll ($1,000) First quarter payroll ($1,000) 2007 19,045 10,169,521 2,611,166 616,275 2002 9,470 4,158,049 1,015,259 241,819
  • 8. Market Analysis Delivery Services for Food and Beverages (in 2007) Type of establishment Number of Establishments Total sales, receipts, or revenue ($1,000) Sales ($1,000) Food services and drinking places 9,249 7,080,219 291,298 Snack and non- alcoholic bev. bars 200 99,083 6,376 Coffee shops 26 6,088 292 Ice cream and soft serve 8 4,188 146
  • 9. Research Supports Findings There is a market for our smoothie chain: Research on our recent competitor reveals that there is an increase in sales for smoothies (As of April 2013) there was an increase of 3.6% in store sales for company owned stores About 54% of the American population over the age of 18 drink coffee on a daily basis: Of this 54% about 70% drink coffee in the morning We plan to convert some of the coffee drinking population to our smoothies Delivery Service: Research on pizza companies and other delivery services reveal majority of customers are willing to pay the fee for delivery due to its convenience
  • 10. Competitive Analysis The Competition: Large franchises Jamba Juice Smaller chain stores unique to the city Sidewalk Juice. Privately owned smoothie stores
  • 11. Competitive Analysis (cont.) How do we stand out? We deliver Healthy and delicious Wallet Friendly Drive-thru
  • 12. Operations Make deals with local farmers for fresh fruit. Arrange different pick up days during the week with each farmer Vitamin C, Vitamin B12, Ginseng, Taurine, and Guarana (plant from Guarani Tribe in the Amazon) supplements from supplier (NatureMade, Swanson Health Products) Materials: wholesalers (Costco, Restaurant City, etc) Make orders according to client routes; rotate drivers with routes depending on city
  • 13. Marketing /Sales Plan Moped Marketing Our signature mopeds will be introducing our logo to people all around the city while making deliveries Word of Mouth Our product will be selling itself through its healthy tastiness and convenience Social Media Facebook, Instagram, and Twitter (Hashtags) Promote our store by giving out weekly coupon codes
  • 14. Marketing (cont.) Sponsoring Giving out free booster smoothies to runners at half marathons in exchange for putting our logo on official marathon banners, etc. Potential Revenue Streams: In store purchases Deliveries Subscriptions
  • 15. Technology / IP Technology for the Production of Smoothies - Industrial blenders - Industrial (Restaurant) ovens - Plastic foam cups instead of Styrofoam cups - Industrial refrigerators To keep the fruit and other ingredients fresh
  • 16. Financial Analysis Raising funds: - Angel investors - Bridge loans - Friends and family Initial costs: - $500K $750K - Break even 1-2 yrs after initial store opening
  • 17. Milestones Milestones Overview Q4 (2013) Q1 (2014) Q2 (2014) Q3 (2014) Q4 (2014) Q1 (2015) Funding/ Financing Market Testing Operational Developme nt Operational Developme nt Product Developme nt/ Marketing Launch / Marketing Pitches, funding, partners Flyers, web presence, demographi c surveys. Storefront, raw materials, construction . Constructio n, routing, construction . Training, routing, construction Launching, customer relationship s, sampling
  • 18. Milestones Our Status We currently have: A well developed business model Market research Constructed a thorough and viable structure for the operation of a smoothie delivery service. At this stage we are simply looking for partners / fundraising to put up our first location.
  • 19. Milestones Q4 (2013): Do pitches Find partners Get Funding Stage: Funding / Financing Hypothesis we are testing: Whether or not our current business plan is a viable product in the eyes of investors.
  • 20. Milestones Q1 (2014): Begin marketing. Pass out flyers. Launch site. Gauge interest. Stage: Market testing. Hypothesis we are testing: We want to know if customers would be interested in the flavors / boosts we are offering, and what demographic / geographical areas are interested in our service.
  • 21. Milestones Q2 and Q3 (2014): Scope out a store front. Acquire raw materials (industrial blenders, mopeds, etc) Begin to place orders with vendors (fruit, vitamins, Styrofoam cups, etc) Acquire permits Begin construction Stage: Operational Development Hypothesis we are testing: That our operational plan is complete and if it has any minor oversights to keep it within our budget.
  • 22. Milestones Q4 (2014): Begin training employees Map routes Continue construction Begin testing out smoothie flavors (give samples) Stage: Product Development. Hypothesis we are testing: That our delivery routes / couriers are in order.
  • 23. Milestones Q1 (2015): Store opening Work out kinks in delivery routes Begin building customer relationships Great because it is the new year and people are willing to try new things / can have themed promotions. Stage: Launch / Marketing Hypothesis we are testing: That our business is viable.