I am a marketing professional who specializes in the creation of audience insights, B2B and B2C brand position, advocacy, and story frameworks and their application to compelling architecture, development and delivery of ideas. My account planning foundation and experience has been used to guide advertising, point of sale, sales/partner enablement, event, whitepaper, video and digital communications. I am: Passionate about brand advocacy and integration from the top to the bottom; about audience and market insights; and about writing/synthesizing information. Driven to be smart, earnest, collaborative and inspirational. Expert Researcher. Have fielded and facilitated hundreds of research ...
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