Babs Rangaiah
Executive Partner, Global Marketing, iX
IBM
Babs Rangaiah currently leads global marketing solutions for the Interactive Experiences unit of IBM.
Prior to joining IBM, Babs was the Vice President of Global Media Innovation & Ventures for Unilever in the US for three years and before that he was the Vice President of Global Communications Planning for all Unilever Global Brands and was based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever has become recognized as one of the best and most innovative companies ...
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