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Bacardi Cuba
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Personal Information
Organization / Workplace
Hamilton HM CX, HM CX Bermuda
Industry
Manufacturing
Website
About
The modern history of Bacardi begins with the Cuban revolution of the 1950s, and an iconic coconut palm planted in front of the company's original distillery in Santiago de Cuba believed to be symbolic of the company's vitality. In 1960, the coconut palm withered and died, and the revolutionary government led by Fidel Castro confiscated without compensation all of Bacardi's Cuba-based assets -- a total company loss. In spite of this major setback, Bacardi picked up the pieces and continued to grow, operating out of distilleries in Brazil, Mexico, and Puerto Rico. Before the end of the 1970s, Bacardi had built new, fully functional facilities and offices in Spain, Canada, the United States.
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