I am one the people that lead the problem solving charge and help connect the dots between business, brand, and marketing goals and the channels, tactics and technologies
that’ll make it all come together to provide actionable results. I work in a highly focused manner with the client and agency business unit to get a clear and detailed understanding of what the challenges are from a business point-of-view [like a business analyst would]. Of course, at any given time during the engagement, I can swap out “business” with “creative”, “technology”, etc. Same strategic approach, different lens.
I have an understanding of the analytics landscape, which includes the players in the space, us...
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