Balachandar Kaliappan
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Organization / Workplace
Salem Area, India India
Occupation
Assistant Professor at Sona College of Technology
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About
Presently working as Assistant Professor in Sona College of Technology, Department of Management Studies. I teach consumer behavior, marketing and economics subject to MBA graduates.
I'm working on a research paper to understand the risk propensity of consumer while buying a product and also I'm trying to find out new kinds of risk that the consumer perceive while they buy a product online.
Being a curious learner I have completed two MOOC courses through coursera.org. They are Social Psychology and Introduction to Consumer Neuroscience and Neuromarketing.
I have good amount of experience in working with SPSS software ( Statistical Software for analyzing data).
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online marketing
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cognitive learning theories.
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