PANA has been in the Advertising industry for more than 16 years. He was initially trained as a Graphic Designer at the University of Buenos Aires and started his professional career working as a freelance Graphic Designer for Reef Brazil Shoes & Sandals. Then he created his own studio design boutique "Design Labs" working for blue chip companies as Budweiser, Coke, Sprite, Schweppes, ALL, Suzuki,Gillette and Heineken.He entered CraveroLanis when the agency was still partners with EuroRSCG. Moved through the rank: from Art Director to Creative Director on The Sales Machine EuroRSCG, the network鈥檚 BTL agency, with which he achieved some communication hits, and prizes as Cannes.
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