Ari Bancale, Founder & game master at Cyburban

Ari Bancale

478 Followers

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Location-based Mobile Experiential Marketing, Brand Engagement, Digital Strategy, Transmedia Games, and Heuristics. I design & optimize games as tools for learning and marketing (brand awareness, product consideration, purchase decisions, and brand loyalty). I develop engaging methods and strategies that promote intrinsic motivation & create fun, playful environments. Specialties: games, transmedia storytelling, education, engagement, location-based games, mobile games, learning games, board games, card games, edu games, educational games, fun, play, knowledge management, engagement strategy, professional happiness, game-based learning, serious games, future-proof chan

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