Bandar Khalaf Alharthey received his Ph.D. from University Technology Malaysia in Management with a concentration on Marketing and Human Resource Management in 2013. He also received a Master鈥檚 of Business Administration from Al-Qassim University in 2008, and a Bachelor of Science form Umm-Al-Qura University in 2002. His research interests include customer satisfaction, building brand name, marketing strategic, e-marketing and marketing communication. He has additional interests in the areas strategic management, innovation and human resource practices, strategic human resource management and information technology. He has published many articles (ISI Impact Factor) related to marketin...
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