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Startup Story : Change Yourself, Change your Business

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Worawut Saibua
Worawut Saibua

This document provides guidance on self-reflection and business planning. It encourages understanding your skills, strengths, weaknesses and interests through a self-assessment exercise. It then discusses using a business model canvas to plan the key aspects of a business like value proposition, customer segments, channels, revenue streams, resources and costs. Real-world examples like Skype and Facebook are provided. The document promotes designing with the customer in mind by thinking from the problem perspective. Finally, it introduces the convergence model and some edutainment projects applying this model.

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Startup Story : Change Yourself, Change Your Business King Mongkuts University Technology Thonburi (KMUTT) 15 November 2555
About Me Worawut Saibua [Bank] ? Founder and MD NSEC IT Convergence Group ? Founder Young Blood IT Entrepreneur ? Brand Advisor and IT Business Analyst pearless @pearlesspbz pearless pearlesspbz
DO YOU KNOW YOURSELF
If you know yourself. Youll know what you love to do.
SWOT : SWOT Yourself
Do you Know Yourself? Work shop #1 : SKILL CHART
Plan your Life
Plan Your Business
Whats Business Model Canvas
Business Model Canvas Explanation
Business Model Canvas Overview Credit : http://incquity.com
Value Proposition Value of Product and Service - Innovation - User Experience - Usability - Flexibility - Simplicity - Happiness - Luxury - etc.
Customer Segments Whos your Customer? Target Group Niche Market! Mass Market!
Customer
Customer Survey
Channels Where & How to Sale Offline Online Size & Growth Localize Internationalize
Dont focus your Market only in Thailand
Instruction Design for Global - Language - Lifestyle Find your Partner - Penetrate to other country
Customer Relationships How to manage customer Relationship? Call Center Gift
Key Resource Whats your Resource? Place, Material, Time, Worker, Knowledge, Money Co-Working Space
Key Partners Who Help you Success Stakeholder, Partners, Alliances
Key Activities Whats your Main Activity? Development, Consulting, Training
Revenue Streams Whats Your Income - Fee, Advertising, Sponsor, Funding
Cost Structure How cost of your Business? - Fixed Cost, Variable Cost Salary Facilities
Business Model Canvas Example : Skype
Business Model Canvas Example : Facebook
SWOT : SWOT Your Business
THINK FROM PROBLEM and DESIGN FOR CUSTOMER
Case Study : STAMP
NSEC IT Convergence Group The Convergence Model
Competitor (???????) Customer Community (?????????) (?????) Company ?????????? The Convergence Model
THE CONVERGENCE MODEL EDUTAINMENT PROJECT YBITE - Young Blood IT Entrepreneur
THE CONVERGENCE MODEL EDUTAINMENT PROJECT NSEC | Reality Final Project
THE CONVERGENCE MODEL CO-Creation Project 3 Day Startup Thailand

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Startup Story : Change Yourself, Change your Business