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Chicago, Illinois, Illinois United States
Occupation
Marketing Executive
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About
Barry is the global practice leader of multichannel engagement strategy for Acxiom Corporation (ACXM), where he leads brands to success by mastering the new and emerging media and marketing ecosystem.
With more than 13 years of experience in omni-channel integration (on/offline), Barry has consulted over 100 of the Fortune 500 (all sectors, markets and industries). Before joining Acxiom in 2008, Barry was Chief Strategist of Responsys and Founder & Chief Strategy Officer of INBOX Marketing (acquired by Responsys in 2006).
Barry is a recognized thought leader, and acclaimed author and speaker, and has presented at more than 50 industry conferences including ad:tech, Internet Retailer, M
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