Games for Health Europe
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The document discusses using social media and technology to change health behaviors, noting that motivation, ability, and triggers must align to affect behavior change, and that small, trust-building interventions utilizing unusual resources like patients could help address pressing issues like depression, COPD, and diabetes. It also highlights early results from a primary care consultation service on Twitter showing potential for meaningful social media use by physicians.
Games for Health Europe
- 1. Docs Dont Play Do They? Source:
- 2. Im Bart
- 5. Voorstellen
- 8. Medicinfo is een zorginnovatiebedrijf
- 10. The proof of the pudding First Results of a Primary Care Consultation Service on Twitter Erik Jansen & Bart Brandenburg http://www.flickr.com/photos/happy_sleepy/265376389
- 12. Source: Simon Sinek http://www.startwithwhy.com
- 13. why?
- 14. 2020 2010 depression COPD diabetes cardiovascular disease Source: CZ Health Insurance Strategy Report
- 15. BJ Fogg Stanford Persuasive Technology Lab B-MAT Behaviour = Motivation Ability Trigger
- 16. Human behaviour 101 (90 secs) high motivation no trigger yes low hard ability easy B-MAT Behaviour = Motivation + Ability + Trigger (BJ Fogg)
- 17. how?
- 21. Think!
- 23. unused resource
- 25. what?
- 28. Source: CZ Gamebike Competition Eindhoven
- 29. hard to get
- 30. Personalization Trust sourcing Virtualization Gamification Ron Gutman Source:
- 31. trust!
- 32. the gap
- 33. Meaningful Use of Social Media by Physicians Brian Mc Gowan Hardly any data! 1. To teach 2. To learn 3. To treat
- 34. Take Home Basket Why? Need help (fast) Behaviour change How? Unusual suspects Let Patients Help! What? Small things Trust
- 35. enough thanks! bart.brandenburg@medicinfo.nl twitter.com/bartbrandenburg twitter.com/tweetspreekuur
- 36. 2 things
- 37. Gamebike Day 1: Marco Meeuwse 1:13:21 Day 2: Jeroen van Hagen 1:09:44