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Unlocking the value of the real-time stream for movie lovers
- 1. Unlocking the value of the real-time stream for the entertainment industry somratniyogiCEOsomrat@bazaarlabs.com
- 2. Millions of people are updating their status….
- 3. 810 million tweets800 million status message updates1.65 billion status updates
- 5. I wonder if Twilight is any good..What TV show are my friends talking about?I wonder what movie people are talking about the most?
- 6. We create entertainment apps on popular topics using the real-time stream
- 7. iPhone app for real-time insights about entertainment
- 16. Where could this go?
- 17. Flixup.com (web version soon)Other mobile platformsAdding multiple social streamsMoving to other topical areas…. What would you like?
- 18. The stream is the new communication protocol.
- 19. Thank You.Sign-up for our Beta: www.flixup.comBecome a fan: facebook.com/flixupFollow us on Twitter: @flixupappsomrat@bazaarlabs.com
Editor's Notes
- #2: Hi, I’m Somrat – I spent the last 2 years at social advertising start-up Socialmedia.com selling all types of innovative social ad units. The idea of the real-time stream was not considered extremely revelant, but now it is ubiquitous. I’m going to talk to you about how Bazaar Labs – ask me about the name later – is trying to help consumers who are making entertainment choices get value out of the real-time stream.
- #3: So…..I think we all know this, and by no surprise, people are updating their status
- #4: I mean, just across Twitter, Yahoo, and Facebook alone 3.2 billion real-time updates a month. Its amazing.Oh, BTW, there’s AIM, MySpace
- #5: In terms of Moore’s Law, more people are updating and this will exponentially grow. So how do consumers not explode?You need to curation.How can you make sense of all these conversations since so much is happening so fast?
- #6: What TV show are my friends talking about?I wonder what everyone thinks about a particular movie?Twilight just came out, I wonder if people are saying positive things?
- #7: This is what we do. We create entertainment apps both web and mobile on popular topics helping consumers make sense of the stream. Our goal is encompass all aspects of entertainment & lifestyle: MoviesTelevisionGamingMusicWhere do we start? Movies on Twitter.
- #8: People love to talk about movies. Flixup! is a web and iPhone app that helps you make entertainment choices based on understanding what moviegoers are talking about on Twitter.? We segment and analyze?movie conversations in the social stream to make it easy for moviegoers to understand what people are saying about a particular movie.
- #9: We make it easy for moviegoers to know where all the buzz is coming from the community.We do this by analyzing millions of tweets about movies to identify what the community’s opinion. Positive is green/happy face. Not so good is red/sad face.We also indicated which movies are creating the most chatter. The higher the chatter, the longer the thermometer.
- #10: As we list the movies that are “Now Playing”, we make it simple to understand which movies are popular OR which movies your friends are talking about.
- #11: You can see additional movie information, watch trailers, check out show times, - we even indicate the Rotten Tomatoes score so you can compare the general opinion to the critics.We display what your friends are saying at the top – no movie conversation will get lost!
- #12: And if you wanted to you, and you’ve watched the movie, you can rate the movie
- #13: And then post those results back to Twitter.
- #14: One of the coolest views is getting a quick view of what movies your friends are talking about. In this view, I’m following Jordin Park, a guy with a screen name rejects and we can see that Jordin found 2012 entertaining. Good to know.
- #15: We provide the full breadth of Twitter functionality so you can engage with your friends right here – you can reply, reply, retweet, or even unfollow.
- #16: It’s not just about what’s playing now,we are analyzing tweets about movies that are coming in the future. You can get early insight to what movies are generating the most buzz well in advance of the release. We indicate volume of conversation, sentiment, as well as which friends are talking about movies “”coming soon”This is just a sample of some the features of flixup!
- #17: So, where could all of this go?
- #18: We’re creating a web version of the iPhone app very soon which can be made accessible on other mobile platforms. If you’re not a Twitter users right now, don’t worry, we’re adding Facebook and other streams as well, and we do plan to move to other topical areas.Television, Sports, Music
- #19: We believe the stream is the new communication protocol. Some conversations are public and some are private, but we want to help you make sense of all these communications as it relates to entertainment.
- #20: Please sign-up for our Beta at flixup.com, Become a fan, follow us, you know all the normal social stuff.I’ll be here tonight – would love to get your feedback.Thank you. I’m Somrat Niyogi, CEO of Bazaar Labs.