Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Medical Anthropologist, Strategist, Consultant, Author
Industry
Advertising / Marketing / PR
Website
About
Brad is a Stanford trained Medical Anthropologist, with extensive experience in marketing, positioning, branding, and overall customer and patient provider experience. A frequent speaker and author, he is known as one of the top experts in physician-patient interaction and dialogue. He is also well known in the field of branding, product positioning, and strategic planning.
As a social scientist, he focuses on studying physician-patient interactions, medical training and culture, and cross-cultural encounters within the medical sphere. He has spent the past 20+ years focused on optimizing health communications and experiences for patients, providers, health delivery systems and pharmac...
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