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San Francisco Bay Area United States

Advertising / Marketing / PR

It’s common sense. Knowing customers is not just about reading qualitative and quantitative research – though this is very important. • It's about listening, having a cooperative conversation with a 60+-year-old man about not being able to hear his grandchildren or his wife because his hearing is not as good as it use to be – and he can’t admit that to anyone. • It’s about listening to a small business restauranteur wonder if she’s going to make it knowing her viability depends on word of mouth from customers. What’s that even mean, she’s not a marketing person, and barely has time to brush her teeth. • And it’s also about listening to parents, and grandparents talk about wha...