Author of "Service er marketing" (Gyldendal Business, Copenhagen, 2012). The book was called "... one of the most important management books written in Danish鈥� by the newspaper Berlingske. S酶ren have also written the first Danish book about service design: "Servicedesign" (Gyldendal Akademisk, Copenhagen, 2010). And "G酶r kunden god igen" (Gyldendal Business, Copenhagen, 2014) 鈥� written with Pernille Hirshals.
He is the founder of Service Design Institute. He helps companies develop attractive and effective customer experiences across all touchpoints 鈥� based on customer insight, business understanding, technological know how and communication skills.
S酶ren have spent 25 years as an comm...
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